At the IAA Frankfurt International Auto Show, ROPA won an award in the Automotive Brand Contest in the area of Connectivity and Commercial Vehicles. The international jury regards ROPA as a pioneer and innovator in vehicle construction and especially in agricultural technology. The new ROPA Tiger 6S is the product of digitalization and at the same time, the embodiment of agriculture 4.0. ROPA already offers extensive driver assistance systems and is at the same time a pioneer with regard to partially autonomous sugar beet harvesting. This award underscores the leading role of the world market leader in sugar beet harvesting technology, especially in the areas of digitalization and networking.

With up to 796 PS/585 kW, the ROPA Tiger 6S is the most powerful sugar beet harvester in the world.

Thanks to its patented and award-winning hydraulic R-Soil Protect chassis with still more sensitive slope control, the Tiger 6S is gentle on the soil when driving in fields, providing the basis for sustainable agriculture and soil protection during the sugar beet harvest.

The state-of-the-art cabin with its panoramic view creates a feeling of generous space and functions as a center for extensive driver assistance systems and partially autonomous sugar beet harvesting. The driver's position of the Tiger 6S is the visualization of technology leadership and the advent of a new era of networking in sugar beet harvesting. Operation of the terminal with interactive buttons as highlights in a clear color composition with a modern flat design is even more intuitive and corresponds to the logic of tablets and smartphones. Intentional contrasts increase legibility and usability. Furthermore, the Tiger 6S is the first sugar beet harvester that is features digital cameras as standard equipment. The digital cameras provide much better image quality and are connected directly via an additional Ethernet network to the two large 12.1" operating terminals. This high-tech machine is the epitome of innovation, digitalization, and networking in agricultural technology.

The Automotive Brand Contest is the only international brand competition for automobile brands and commercial vehicles. With the competition, the design council rewards outstanding technical innovations, as well as product and communication design and focuses on the elementary significance of brand and brand design in the automobile and commercial vehicle industries. The focus is on the comprehensive, consistent display of the technology of the design and the brand all across the industry. The Automotive Brand Contest offers companies a public platform on which they can compare and position themselves and their services internationally. Awards are presented in 12 different categories and four special categories. The evaluation of the submissions is done according to the criteria overall concept, product aesthetics, and functionality. Submissions should especially take aspects such as longevity and sustainability into account. Factors such as design quality the degree of innovation in brand design also play a decisive role in the judging.

ROPA is an agile family-owned company that follows its visions and invests in the future

ROPA is a medium-sized family-owned company. Without group structures and third-party specifications, ROPA is agile and can act unrestricted. Standing on a firm financial basis, ROPA can determine the company's fate itself, design it flexibly, and pursue visions. The sustainable and long-term effects of its actions play a very important role for this family-owned company. ROPA invests in the future, in a modern work environment, and especially in digitalization.

ROPA has long since recognized that digitalization is a mega trend that will fundamentally change business and society. Even better, ROPA has taken the opportunity and invested purposefully in networking and service 4.0.