New ROPA subsidiary in the largest potato-growing region of Germany
The new ROPA subsidiary in Uelzen officially opened in May 2025. Numerous potato growers from the region took the opportunity and visited the site to learn about the future plans and to enjoy the evening in a pleasant atmosphere with a delicious meal and engaging conversations.
The new ROPA subsidiary in Uelzen is now the direct contact center for potato technology customers in eastern Lower Saxony and the surrounding region, where they will be supported by the ROPA team itself. This follows the takeover in November 2024 from Palandt Agrartec GmbH, which is now focusing more on its main site in Grasdorf as part of a generation change within the Palandt family.
Sales and customer service by Samo TW
Joachim Timm and Arne Meyer from Samo TW are now the contact persons for customer advice and sales. Both operate from the ROPA location in Uelzen, where a spacious showroom offers ideal conditions for detailed advice on all aspects of machines and technology. In addition, it provides an ideal setting for service technician and driver training courses as well as customer events.
ROPA's Uelzen warehouse will continue to provide spare parts for sugar beet technology customers.
At the start of the event, location manager Andreas Isermann welcomed the guests and introduced the ROPA location in Uelzen in detail. His introduction provided detailed insight into the structure of the company and introduced the employees who work in the warehouse and service departments. Mr. Isermann also explained what services customers can expect from the Uelzen location in the future, including support and maintenance for their machines. He placed particular emphasis on the service concept with the ROPA post-harvest check, a targeted maintenance and inspection process designed to ensure that machine parts, components and software are thoroughly checked after the season, optimally repaired and prepared for the next year.
ROPA Uelzen Team
The dedicated team of four employees at the ROPA location in Uelzen currently consists of workshop and location manager Andreas Isermann, Tim Lodders and Carsten Wendt from the spare parts department, and Marius Schwarz from the workshop.
The workshop receives additional support from the active involvement of colleagues Henning Appe and Maximilian Schmieß.
Dr Eberhard Krayl, Managing Director of ROPA, provided exciting insights into the current situation at the main plant in Sittelsdorf.He vividly described the development of the machines over the years and reported on ROPA's global presence and significance.
Joachim Timm and Arne Meyer from Samo TW introduced themselves as direct contacts for ROPA customers and presented their team. At the Uelzen branch, they will be responsible for sales and customer service, providing all customers with expert advice and dedicated support. During the event, they presented the latest features and enhancements of the ROPA Keiler 2 RK22 directly in the hall where the event took place. The team demonstrated the machine's technical highlights to guests in a practical and engaging manner, providing exciting insights into its capabilities.
Sales Manager for Potato Technology, Dr Rupert Geischeder looked back on the first presentation of ROPA potato technology at Agritechnica 2012 and explained the development of the special fully hydraulic drive up to the 1,000th Keiler 2, which was produced and delivered to the customer this spring. He also introduced the ROPA sales team in Germany and outlined the strategic direction of the Uelzen location, with a focus on spare parts supply, service, used machines and the training center. The official part of the event ended with some impressive presentations from around the world and a preview of the new potato technology that will be presented at Agritechnica 2025.
The opening event had a great turnout and provided exciting details about the new location for ROPA customers. Appealing presentations, productive discussions and lively interaction made the event an informative and successful launch for future collaboration, regional customer service and on-site technical support. The evening ended on a harmonious note in a relaxed atmosphere as everyone enjoyed dinner together.