ROPA won an award in the field of connectivity and commercial vehicles in the Automotive Brand Contest at the International Motor Show in Frankfurt (IAA). The international jury cited ROPA as a pioneer and driver of innovation in vehicle design and particularly in agricultural technology. The new ROPA Tiger 6S is the implementation of digitalisation and at the same time the embodiment of Agriculture 4.0. ROPA already offers comprehensive driver assistance systems and is also a leader in partially autonomous sugar beet harvesting. The award once again recognises the leading role of the world market leader in sugar-beet harvesting technology, particularly in the field of digitalisation and networking.

The ROPA Tiger 6S with up to 796 hp/585 kW is the most powerful sugar-beet harvester in the world.

With the patented hydraulic R-Soil Protect chassis with even more sensitive tilt control, which has received a number of awards, the Tiger 6S protects the soil in the field, forming the basis for sustainable agriculture and soil protection during the beet harvest.

The modern panoramic view from the cabin gives a generous feeling of space and it forms the centre for comprehensive driver assistance systems and partially autonomous sugar-beet lifting. The operator's position in the Tiger 6S is the visual expression of leadership in technology and the breakthrough into a new era of networking in the sugar-beet harvest. Operation at the terminal with interactive buttons highlighted by clear colour design on the modern flat design is even more intuitive and follows the same logic as with tablets and smartphones. Readability and usability is improved with targeted contrast. The Tiger 6S is also the first sugar-beet lifter anywhere that is fitted with digital cameras as standard equipment. The image quality of the digital cameras is significantly better, and the images are sent directly to the two large 12.1 inch monitors over an additional Ethernet network. This high-tech machine is the embodiment of innovation, digitalisation and networking in agricultural technology.

The Automotive Brand Contest is the only international brand competition for cars and commercial vehicles. The German Design Council awards the prize for outstanding technical innovation and for product and communication design. The award focuses on the fundamental significance of brand and brand design in the car and commercial vehicle industry. The emphasis is on the holistic, consistent presentation of the technology of the design and the brand, including its presentation outside the industry itself. The Automotive Brand Contest is a platform from which companies can compare and position their achievements before an international audience. Awards are given in 12 different categories and four special categories. The submissions are evaluated based on the criteria of overall concept, product aesthetics and functionality. The submission is required to pay specific attention to concepts such as long life and sustainability. Factors such as design quality and the degree of innovation in the brand design also play a major role in the decision process.

ROPA is an agile family company that follows its visions and invests in the future

ROPA is a family-owned SME. In the absence of group structures and requirements set by outsiders ROPA is agile and can act without restrictions. With its healthy financial base, ROPA alone determines the direction of the company, it is flexible and can follow its visions. The sustainable and long-term effects of the company's actions is very important for the family company. ROPA invests in the future, in a modern working environment and most importantly in digitalisation.

ROPA has long realised that digitalisation can be described as a megatrend that is fundamentally changing the economy and business. Even more, ROPA has seized the opportunity of making a targeted investment in networking and Service 4.0.